Archive for April 4, 2013
Channel News 4 is a station that is broadcast in major markets around the U.S. and that usually gets a lot of credit for broadcasting high quality news. The major Channel News 4 stations, including Boston News Channel 4, Buffalo News Channel 4, Nashville News Channel 4, News Channel 4 Oklahoma City and News Channel 4 New York, all collaborate on some level with one another on a cohesive format, a common theme, and a proven strategy that keeps audiences riveted and coming back for more. How specifically the station does this remains a mystery to most, but three areas are at least partially responsible for the high reputation the station has had for years.
First, Channel News 4 has always maintained that only seasoned professionals and journalists be hired. The various stations around the U.S. of course hire those just out of college and interns as well, but the people making the key decisions and the employees right behind and directly in front of the cameras have lots of industry experience. Their professionalism shines through pretty clearly since they have been in the business for a while and therefore have much to offer.
Second, Channel News 4 consistently focuses first and foremost on its various network stations and then broadens itself into other areas. This means each station that operates around the U.S. is primarily responsible for its own market and for covering the news to that geographic segment or to those city residents in a professional manner. After it fulfills its local focus, the various Channel News 4 stations are allowed to pull from other markets and from national news sources. But community focus is goal number one.
Third, Channel News 4 heads to the web for full coverage of these topics, knowing that today’s watchers and listeners need extra ways for procuring information on their respective cities. Many people still watch the news to get their news, but many more are using the web for the very same thing. And as the next generation of viewers moves into the spotlight, more focus will need to be given here. Stations like Channel News 4 have managed to succeed largely because they have used the Internet to their advantage, drawing in new viewers and listeners every day by having late breaking and up to the minute news and weather delivered to their sites and then, by default, to viewers’ computers, tablets, and mobile devices.