Archive for August 16, 2013
The first known printed picture postcard, with an image on one side, was created in France in 1870 at Cam Conlie, a training camp for soldiers in the Franco Prussian War. Since then of course, postcard direct mail has become very popular as fun and great way to send mail. Postcard printing is almost a passion for some people more than it is a necessity these days.
According to a recent survey, direct mail marketing delivered the strongest ROI for customer acquisition for B2C marketers. Direct advertising campaign are valuable in terms of ROI, because they show how many potential customers responded to a clear call to action.
In the US alone, marketers send over 90 billion pieces of direct mail marketing and advertising per year. Direct mail design ideas help not only most people, but businesses as