Optimizing Apps and Mobile Site Design

Customer experience on your website or application frequently comes down to ease of use and navigability. Your design should reflect those criteria to increase use and efficiency throughout the experience. Finding an online product customization company for your site, digital marketing, and mobile web design can increase your sales conversions and lower your time to market.

When looking at creating a new application, you may want to make sure that is comprised of a fully adaptive web design since nearly half of those in the U.S. use a smartphone or mobile device, per the Pew Internet and American Life project. Google sponsored their own survey that found that two thirds of users are more likely to purchase from a mobile friendly site. Finding a web design company that can insure you are mobile friendly will insure increased adoption and conversions.

When looking at mobile device users, 74 percent find that mobile optimization, as done by an online product customization company, makes them more likely to return to the site again. This customer adoption is what businesses need to thrive in the new internet environment. Sometimes businesses get wrapped up in less used functionality, but at a minimum users are searching for basics like hours, location and contact information.

When deciding what to include on your site or application, you should look at monetization strategies and where the best opportunities are for developing a sales funnel. You should be able to map out where your visitors are coming from and where they may be dropping off. This will tell you what parts of the site or application need to be strengthened to support client use. Taking these data points to an online product customization company allows them to see the big picture and the potential ways that they can help support your business goals.
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