Interestingly, The longest running trade show in the US is the music industry’s annual event. Hosted by the National Association of Music Merchants or (NAMM), it has been held every year since 1901. Though, the largest trade show in the world is probably the Canton Fair, a sourcing and manufacturing event with over 55,000 exhibitors. Though your company or business may not have previously considered trade shows, they are actually a great marketing technique. Exhibiting at a trade show offers you one of the best ways to get in front of a lot of customers and prospects in a relatively short amount of time. And furthermore, about 41 percent of U.S. respondents indicated their opinion of the advertiser was more favorable after receiving a promotional product at a trade show.
Of course, if you are planning to organize a display at a trade show you will need to look into different options for displays and exhibits. It is important to note that there are numerous different kinds of displays, such as hop up displays, truss displays, or a mini table display. Overall, as there are numerous different options for displays, from hop up displays to truss displays, you will want to do a bit of research to find the option that works for you. Aside from displays, such as hop up displays, for your portable trade show display you may also want to look into various other products, such as a literature rack, retractable banner stands, folding display panels, and custom dry erase boards.