News Channel 4 is located in various markets around the country, and in each market the station hits it out of the park with awesome news coverage, fair and balanced reporting, and a comprehensive analysis of the markets it covers. Boston News Channel 4 covers major sports markets and the hard hitting news affecting this New England city, Buffalo News Channel 4 drives coverage relative to people living in this upstate New York metropolitan area, Detroit News Channel 4 keeps up with the manufacturing industry while weaving these stories in with heartfelt hometown stories of its residents, Nashville News Channel 4 interweaves the local flourishing country music scene with business news, and News Channel 4 Oklahoma City covers everything going on in this area. In short, whatever market needs coverage, a team there from the master station is on top of it.
What makes the station so different in its coverage is its focus on hiring trained and versatile reporters who are not afraid to get their hands dirty. These reporters come from all walks of life and share true passions for reporting and presenting the news fairly yet directly. These professionals are not concerned with ruffling feathers or with offending those who are not necessarily living up to the expectations of the people living in these markets. For these reporters, what matters more is that they get to the truth of every story. And in most cases, they do.
Not only do these reporters get to the centers of these stories, but they do so with flair. They are unique in their representation and reporting of the news, and their station managers allow them to be who they want to be. This cultivates an environment of trust and respect, which often translates into a more viable and lively station filled with positive energy and not the negative energy that pervades so many television stations today. Sometimes the news is tough or heart wrenching, but these reporters handle everything professionally and with enough flair that they get past the bad and move onto the compelling stories that draw viewers in.
Regardless of which markets they are covering, each News Channel 4 team understands its audience, which makes a huge difference in the reporting of this news. They share a compassion for their viewers, just like their viewers are loyal enough to watch them with regularity. And because this loyalty exists, these stations can continue to be successful.