Interestingly, The longest running trade show in the US is the music industry’s annual event. Hosted by the National Association of Music Merchants or (NAMM), it has been held every year since 1901. Though, the largest trade show in the world is probably the Canton Fair, a sourcing and manufacturing event with over 55,000 exhibitors. Though your company or business may not have previously considered trade shows, they are actually a great marketing technique. Exhibiting at a trade show offers you one of the best ways to get in front of a lot of customers and prospects in a relatively short amount of time. And furthermore, about 41 percent of U.S. respondents indicated their opinion of the advertiser was more favorable after receiving a promotional product at a trade show.
Of course, if you are planning to organize a display at a trade show you will need to look into different options for displays and exhibits. It is important to note that there are numerous different kinds of displays, such as hop up displays, truss displays, or a mini table display. Overall, as there are numerous different options for displays, from hop up displays to truss displays, you will want to do a bit of research to find the option that works for you. Aside from displays, such as hop up displays, for your portable trade show display you may also want to look into various other products, such as a literature rack, retractable banner stands, folding display panels, and custom dry erase boards.
If you are a trade association, you probably quake in your boots every time you hear about a trade show. Trade shows are the rare times that competitors meet each other in the same room. A chance for them to showcase their innovations and spy on each other, trade shows are also chances for industries to discuss market trends and common threats. As such, they expect YOU to organize everything. Having fabric displays, such as hop up displays, as well as retractable table stands, truss displays, and free tchotchkes should be essential for any trade show goer. Below is a description of some elements of a trade show.
Portable trade show displays like hop up displays are extremely important. Such hop up displays and other displays allow participants to showcase what they want others to see. Hop up displays are particularly useful. Using tensioned fabric, hop up displays allow all sorts of information and banners to be displayed. Most hop up displays have table throws before them, and literature racks beside them. Many also have dry erase boards.
More important to a trade show than hop up displays is the bar. Savvy trade show attendees know very little gets done outside the trade show. 87 percent of sales leads from shows are never followed up upon, and even tchochkes get thrown out after five and a half months. That is because everyone forgets a cold exhibitor at a display stand. No one forgets someone they shared a drink with and made small talk with. Even if no alcohol is consumed, such a space is extremely important.
Trade shows started in medieval Europe, and have continued for centuries. Attendees expect you to have the hop up displays and other props need. But these are just props in a drama. The real business gets done in meeting rooms, at the bar, and anywhere else there are random interactions. Find more.