Interestingly, The longest running trade show in the US is the music industry’s annual event. Hosted by the National Association of Music Merchants or (NAMM), it has been held every year since 1901. Though, the largest trade show in the world is probably the Canton Fair, a sourcing and manufacturing event with over 55,000 exhibitors.… Continue reading Hop Up Displays
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Elements of a Great Trade Show
If you are a trade association, you probably quake in your boots every time you hear about a trade show. Trade shows are the rare times that competitors meet each other in the same room. A chance for them to showcase their innovations and spy on each other, trade shows are also chances for industries… Continue reading Elements of a Great Trade Show